As a long-term partner of ours, 25hours hotel group has collaborated with us since 2011. The hotel group has grown into opening eight houses since then, developing four more until 2018.
We started to provide and maintain their fleet of rental bikes as a free service to their guests, as well as creating a retail concept for their kiosks in the reception area with a focus on bicycling accessories and gifts. Our collaboration has expanded into consultancy regarding a comprehensive, innovative bike mobility strategy, turning the ever-growing 25hours company into one of the first fully bike-friendly hotel groups in Europe. Our full-service mobility concept includes the individual expansion of the rental fleet, employee involvement and incentives, and several extensive communication strategies and events.